FinGoal May/June Product Updates

We're excited to introduce several new updates to the FinGoal platform that will further enhance your ability to identify key customer segments and opportunities. FinGoal added 64 new User Tags and 60 New Transaction tags in May and June that will enable financial institutions to have a clearer view of what other outside financial products their customers are using.

What's New

New Financial Institution User Tags: To better identify potential takeover opportunities from large financial institutions, we've added new user tags that highlight consumers' relationships with major banks. These tags are crucial for targeted marketing and personalized service offerings.

New Financial Institution Customer Tags:

• Specific Institutions: Ally Customer, Barclays Customer, BMO Customer, Citizens Bank Customer ,Fifth Third Bank Customer, Huntington Bank Customer, KeyBank Customer, M&T Bank Customer, Navy FCU Customer, Santander Customer, TD Bank Customer, Truist Customer, USAA Bank Customer

New Bank Account Tags:

• Ally Bank Bank Account, BMO Bank Account, Fifth Third Bank Bank Account, KeyBank Bank Account, TD Bank Bank Account, USAA Bank Account, Wells Fargo Bank Account

New Credit Card Tags:

• Barclays Credit Card, BMO Credit Card, Fifth Third Bank Credit Card, KeyBank Credit Card, M&T Bank Credit Card, Truist Credit Card

New Mortgage Tags:

• BMO Mortgage, Caliber Home Loan, Carrington Mortgage, Chase Mortgage, Citizens Bank Mortgage, Fifth Third Bank Mortgage, Flagstar Bank Mortgage, Freedom Mortgage, Guild Mortgage, KeyBank Mortgage, loanDepot Mortgage, M&T Bank Mortgage, Midland Mortgage, Nationstar Mortgage, PennyMac Mortgage, Planet Home Lending Mortgage, Rocket Mortgage, Truist Mortgage, United Wholesale Mortgage, Vanderbilt Mortgage

New Auto Loan Tags:

• Ally Bank Auto Loan, TD Bank Auto Loan

New General Loan Tags:

• Ally Bank Loan, Citibank Loan, Citizens Bank Loan, Discover Bank Loan, Fifth Third Bank Loan, KeyBank Loan, M&T Bank Loan, Navy FCU Loan, PNC Loan, Santander Loan, Truist Loan, USAA Loan

Other New Tags:

• Powersports Loan, Farm Loan

Use Cases

These new enhancements allow you to:

1. Understand and Leverage Bank Relationships: With the detailed Financial Institution User Tags, you can tailor your marketing strategies to attract customers from large banks by highlighting competitive advantages or niche services that meet specific needs.‍
2. Segmentation for Personalized Offers: Use the specific product tags to segment customers based on their existing financial products. This enables highly personalized cross-selling opportunities, such as offering a refinancing product to someone with a high-rate auto loan.